Catsby is a fictional e-commerce brand that offers a subscription box of cat toys and treats based on cats’ personalities/toy preferences. Owners tailor their subscription boxes based on a quiz they take about their cats. This is aimed to solve two issues: cat owners buying toys their cats don’t like/use, and cat owners having to constantly buy new toys because their cats have lost interest/worn the toys out.
To evaluate how clear, helpful, and enjoyable Catsby’s copy/design is.
A/B highlighter test.
Figjam wireframe.
Participants were shown two versions of Castby’s quiz and checkout flow to read through and highlight/comment on. Testing was conducted remotely.
7 participants
6 female, 1 male
Ages 28-39
Common traits: All participants either own cats, have owned cats in the past, and/or have used online subscription services
All participants were recruited through my personal network
Version 1 Version 2
6 participants preferred the Version 1 homepage while only 1 participant preferred the Version 2 homepage. Feedback included: